In 1870, a tailor from Reno, Nevada started producing work pants for men that comes with metal points of strain to produce great strength. The tailor wanted to have the process be patented however he needs a business partner to help him with his finances. He turned to the person where he bought some of his fabrics - Levi. On May 20, 1873, the United States patent #139121 was awarded to Davis and Strauss. Said patent is about utilizing copper rivets in order to make the pockets of the denim work pants stronger. Since then, Levi Strauss & Co. began producing the famous brand of jeans - Levis, which uses fabric from the Amoskeag Manufacturing Company which is based in Manchester, New Hampshire.
Although Levi Strauss & Co. is an American company, few people knew that the man behind it is actually a Bavarian. Levi Strauss was born in a market town of Buttenheim in Bavaria, a state in Germany. Born as Loeb Strauss, Levi and his mother and two sisters moved to New York in 1847 to help his brother Jonas with his dry good business. It was in 1950 when he used the name Levi Strauss. In 1853, Strauss moved to California and operated a dry good business there. It was that time that he founded his own company - Levi Strauss & Co., which sells dry good to small stores in the state of California.
The Bavarian-born Strauss died on September 26, 1902 at the age of 73. Since he was unmarried, the company was left to his four nephews. During his death his assets were estimated at six million dollars. In recognition of his works for giving pride to German flag, the German government built the Levi Strauss museum in his hometown in Buttenheim. It was situated in 1687 where Strauss was born.
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I think people don't really remember this brand anymore.
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